Get to Know us better.
Our past, Our present, Our future


Kettle Interiors Direct is a successful, family-owned business with over 30 years’ experience in the furniture industry, from designing and developing new lines to manufacturing and shipping our products to you anywhere in the world.

The Kettle family have an ethos to create an easy, mixable container program from 1200+ products spanning over 35 collections, with design and most of all value at heart We design and manufacture beautiful furniture from quality oak and acacia, ready to ship to you within 90 days.

Alongside our collections, we also develop bespoke products within our professional design team based on any specific styles or requirements that you may have too.

Our History


We opened our first UK furniture store


Began importing furniture from the Far East, South America & India


We launched the Kettle Containers wholesale company


Attended first international show MIFF


Employed Chinese & Vietnamese sourcing & QC teams


Rebranded to Kettle Interiors group of companies


Opened Kettle Interiors factory in Vietnam


Registered Kettle interiors Direct in Singapore & opened Guernsey office


Factory expanded and developed to selling in 18 countries


Employed in-country sales rep

Our Vision & Mission

At kettle Interiors Direct, we have built our excellent reputation and prided ourselves on our ability to form truthful and reliable relationships with our customers and will continue to do so.

We have a vision to develop our position within the international furniture marketplace, becoming a central business in the global environment renowned for both quality products and services that we have to offer.

Through designing, developing and manufacturing beautiful furniture, we are committed to offering great products that service our customers’ no matter their requirements!

We are devoted to raising industry standards and exploring  contemporary techniques to ensure our customers enjoy the experience of dealing with us and maintain good profitability.



We want to cater for all customers, no matter how large or small. So we have developed a mixed container programme with no MOQs.

The programme lets you mix 1200+ products from over 35 ranges in one container. Bespoke creations can be added too!


We have purposely designed the production process so that we always have close control of our products.

This enables us to ensure a high level of quality throughout production so that you are provided products of an excellent quality.
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Customer Service

At Kettle Direct, we believe that great products should be accompanied alongside great customer service.

We take pride in spending time to get to know our customers and learning how we can help them to achieve their goals.


Trust is fundamental to forming great relationships with all stakeholders including our customers, suppliers and employees.

Trust allows open and honest communication so that business relationships can be grown upon solid foundations.

Production Process

Import Lumber


Rip Saw

rip saw

Adhesive lamination

adhesive lamination

Part cutting

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Quality control

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Container loading


Unrivalled Flexibility

Each factory specializes in key processes ensuring quality throughout all areas of production.

Factory One (16,000m2): Manufacturing & Assembly Plant

Factory one specializes in the manufacturing and assembly of our products, where our proficient team will then use both their craftsmanship and high-quality machinery.

Factory Two (12,000m2): Finishing & Packaging Plant with Ground-based Spraying System

The product then moves on to factory two, which specializes in the sanding, finishing and packaging. The product is then processed by our employees that have tremendous skill in their chosen department.

Factory Three: WMS Assisted high-bay Warehouse

Having an entire warehouse dedicated to holding finished product enables us to continually provide our customers with great availability.

We don’t operate under MOQs! This allows us to produce our stock ranges alongside bespoke products giving you great choice and flexibility.

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We have created an unrivalled stock program that contains over 950 SKU’s across more than 30 ranges. Within our stock program we cover bedroom, kitchen and dining in a variety of different styles. Our factory has the stock programme on continuous production for great availability.
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Design Hub is a free programme that enables us to create bespoke products. We will produce professional drawings; computer renders and quotes within a set timeline based upon your own personal design brief. This is a collaborative process that enables you to comment on and view your designs through every stage of the process.
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Trend 100

Trend 100 is a service exclusive to Kettle Interiors Direct that enables our customers to purchase the latest on trend designs for unbelievable prices. We release new ranges every six weeks but be quick because once they are gone, they are gone!


Smoked Oak

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Aged Oak

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Medium Oak

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Light Grey

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Dove Grey

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Light Oak

light oak

Grey Oak

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Silver Oak

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Painted White

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Painted Grey

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